PLEASE DO ON SEPARATE PAGES EACH ONE OF THEM.
Case 3: L’ Oreal: At the end of Chapter #8. Answer 3 questions:
Case analyses need to have at least 300 words or 30 lines.
will need to respond to two other students’ submissions.
Case 4: Axe vs Dove: At the end of Chapter #21. Answer 3 questions
Case analyses need to have at least 300 words or 30 lines.
will need to respond to two other students’ submissions.
BLOG’s
Blog #2: High Touch Promotions vs High Tech Promotions
nstructions: Answer the following prompt – What is a high-touch promotion? Explain the difference between high-tech product/service positioning and high-touch product/service positioning in domestic and international markets. Can some products be positioned using both strategies? Explain.
will need to respond to two other students’ submissions
Blog #3 Competitive Advantage
Instructions: Answer the following prompt – How can a company measure its competitive advantage? How does a firm know if it is gaining or losing competitive advantage? Cite a global company and its source of competitive advantage.
will need to respond to two other students’ submissions
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